MEDIA & ENTERTAINMENT
Global Contextual Advertising Market - Industry Trends and Forecast to 2032
REPORT OVERVIEW
Global Contextual Advertising Market, By Type (Activity-based Advertising, Location-based Advertising, and Others), Deployment (Mobile Devices, Desktops, and Digital Billboards), Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, and Contextual Billboard Advertising), End User (Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services and Insurance, Media and Entertainment, Travel, Transportation and Automobile, Healthcare, Academia and Government, and Others), Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2032.
Market Insights
The global contextual advertising market size is valued to be USD xx million in 2023 and is expected to reach USD xx million by 2032, and it is expected to register a CAGR of xx% over the forecast period 2024-2032.
The global contextual advertising market refers to the segment of digital advertising where ads are placed on websites, mobile apps, or other digital platforms based on the context of the content being viewed by users. Unlike traditional display advertising that relies solely on demographic or behavioral data, contextual advertising targets ads based on the relevance of the content surrounding them.
The respective global report analyses market trends, consumer behaviour and industry dynamics to guide towards entry into new markets with ease. Also, it assists in tailoring market specific and related products and services to meet the needs, preferences, and expectations of target audience by delving into their psychology. The report also specializes with comprehensive and extensive competitive analysis which offers useful insights into competitor strengths, weaknesses, opportunities, and threats. The respective report offers exclusive insights into the potential impact of disruptive developments and technologies that are expected to completely transform corporate operations. The context includes tailor-made research solutions to create a stronger footprint in their particular industries thereby offering dedicated customized solutions according to the client needs which helps in addressing unique business challenges with more simplified and efficient decision-making solutions.
Market Dynamics
DRIVERS
- Increasing digital advertising spending
- Mobile advertising growth
RESTRAINTS
- Privacy concerns and regulations
- Ad blocking software
OPPORTUNITIES
- Advancements in AI and machine learning
- Integration with e-commerce and retail platforms
CHALLENGES
- Ad viewability and engagement
- Technological limitations and infrastructure
SEGMENTATION
- Type
- Activity-based Advertising
- Location-based Advertising
- Others
- Deployment
- Mobile Devices
- Desktops
- Digital Billboards
- Approach
- Mass Contextual Advertising
- Focused Contextual Advertising
- Contextual Behavioral Advertising
- Contextual Billboard Advertising
- End User
- Consumer Goods, Retail and Restaurants
- Telecom and IT
- Banking, Financial Services and Insurance
- Media and Entertainment
- Travel, Transportation and Automobile
- Healthcare
- Academia and Government
- Others
The respective global report is completely customizable specific to regions (North America, Europe, Asia-Pacific, South America, Middle East and Africa), countries, segments, and key players as per the client requirements.
REGIONAL SEGMENTATION
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- The Netherlands
- Belgium
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Singapore
- Malaysia
- Australia
- Thailand
- Philippines
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Chile
- Colombia
- Rest of South America
- Middle East and Africa
- Kingdom of Saudi Arabia
- South Africa
- U.A.E.
- Egypt
- Rest of Middle East and Africa
KEY MARKET PLAYERS
- Media.net
- Microsoft
- Amazon.com
- AOL
- Brandwatch
- Meta
- Yahoo
- SENDIBLE
- Simplify360
Table OF CONTENTS
- SECTION 1 - INTRODUCTION
- 1.1 Taxonomy
- 1.2 Market Overview
- 1.3 Currency and Limitations
- 1.3.1 Currency
- 1.3.2 Limitations
- 1.4 Key Competitors
- SECTION 2 - RESEARCH METHODOLOGY
- 2.1 Research Approach
- 2.2 Data Collection and Validation
- 2.2.1 Secondary Research
- 2.2.2 Primary Research
- 2.3 Market Assessment
- 2.3.1 Market Size Estimation
- 2.3.2 Bottom-up Approach
- 2.3.3 Top-down Approach
- 2.3.4 Growth Forecast
- 2.4 Market Study Assumptions
- 2.5 Data Sources
- SECTION 3 - EXECUTIVE SUMMARY
- 3.1 Global Contextual Advertising Market, by Type
- 3.2 Global Contextual Advertising Market, by Deployment
- 3.3 Global Contextual Advertising Market, by Approach
- 3.4 Global Contextual Advertising Market, by End User
- 3.5 Global Contextual Advertising Market, by Geography
- 3.6 Market Position Grid
- SECTION 4 - PREMIUM INSIGHTS
- 4.1 Regulatory Framework
- 4.1.1 Standards
- 4.1.2 Regulatory Landscape
- 4.2 Value Chain Analysis
- 4.3 Supply Chain Analysis
- 4.4 COVID-19 Impact
- 4.5 Russia-Ukraine War Impact
- 4.6 PORTER's Five Force Analysis
- 4.7 PESTLE Analysis
- 4.8 SWOT Analysis
- 4.9 Go to Market Strategy
- 4.10 Opportunity Orbit
- 4.11 Multivariate Modelling
- 4.12 Pricing Analysis
- SECTION 5 - MARKET DYNAMICS
- 5.1 Trends
- 5.1.1 Privacy-first advertising solutions
- 5.1.2 Cross-platform and cross-device targeting
- 5.1.3 Trend 3
- 5.2 Drivers
- 5.2.1 Increasing digital advertising spending
- 5.2.2 Mobile advertising growth
- 5.2.3 Driver 3
- 5.2.4 Driver 4
- 5.3 Restraints
- 5.3.1 Privacy concerns and regulations
- 5.3.2 Ad blocking software
- 5.3.3 Restraint 3
- 5.4 Opportunities
- 5.4.1 Advancements in AI and machine learning
- 5.4.2 Integration with e-commerce and retail platforms
- 5.4.3 Opportunity 3
- 5.4.4 Opportunity 4
- 5.5 Challenges
- 5.5.1 Ad viewability and engagement
- 5.5.2 Technological limitations and infrastructure
- 5.5.3 Challenge 3
- SECTION 6 - GLOBAL CONTEXTUAL ADVERTISING MARKET, BY TYPE
- 6.1 Type Summary
- 6.2 Market Attractive Index
- 6.3 Global Contextual Advertising Market, by Type (2019-2032)
- SECTION 7 - GLOBAL CONTEXTUAL ADVERTISING MARKET, BY DEPLOYMENT
- 7.1 Deployment Summary
- 7.2 Market Attractive Index
- 7.3 Global Contextual Advertising Market, by Deployment (2019-2032)
- SECTION 8 - GLOBAL CONTEXTUAL ADVERTISING MARKET, BY APPROACH
- 8.1 Approach Summary
- 8.2 Market Attractive Index
- 8.3 Global Contextual Advertising Market, by Approach (2019-2032)
- SECTION 9 - GLOBAL CONTEXTUAL ADVERTISING MARKET, BY END USER
- 9.1 End User Summary
- 9.2 Market Attractive Index
- 9.3 Global Contextual Advertising Market, by End User (2019-2032)
- SECTION 10 - GLOBAL CONTEXTUAL ADVERTISING MARKET, BY GEOGRAPHY
- 10.1 Regional Summary
- 10.2 Market Attractive Index
- 10.3 Global Contextual Advertising Market, by Geography (2019-2032)
- SECTION 11 - NORTH AMERICA CONTEXTUAL ADVERTISING MARKET
- 11.1 North America Summary
- 11.2 Market Attractive Index
- 11.3 North America Contextual Advertising Market, by Type (2019-2032)
- 11.4 North America Contextual Advertising Market, by Deployment (2019-2032)
- 11.5 North America Contextual Advertising Market, by Approach (2019-2032)
- 11.6 North America Contextual Advertising Market, by End User (2019-2032)
- 11.7 North America Contextual Advertising Market, by Country (2019-2032)
- 11.7.1 U.S.
- 11.7.2 Canada
- 11.7.3 Mexico
- 11.7.4 Rest of North America
- SECTION 12 - EUROPE CONTEXTUAL ADVERTISING MARKET
- 12.1 Europe Summary
- 12.2 Market Attractive Index
- 12.3 Europe Contextual Advertising Market, by Type (2019-2032)
- 12.4 Europe Contextual Advertising Market, by Deployment (2019-2032)
- 12.5 Europe Contextual Advertising Market, by Approach (2019-2032)
- 12.6 Europe Contextual Advertising Market, by End User (2019-2032)
- 12.7 Europe Contextual Advertising Market, by Country (2019-2032)
- 12.7.1 Germany
- 12.7.2 U.K.
- 12.7.3 France
- 12.7.4 Italy
- 12.7.5 Spain
- 12.7.6 Russia
- 12.7.7 The Netherlands
- 12.7.8 Belgium
- 12.7.9 Turkey
- 12.7.10 Rest of Europe
- SECTION 13 - ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET
- 13.1 Asia-Pacific Summary
- 13.2 Market Attractive Index
- 13.3 Asia-Pacific Contextual Advertising Market, by Type (2019-2032)
- 13.4 Asia-Pacific Contextual Advertising Market, by Deployment (2019-2032)
- 13.5 Asia-Pacific Contextual Advertising Market, by Approach (2019-2032)
- 13.6 Asia-Pacific Contextual Advertising Market, by End User (2019-2032)
- 13.7 Asia-Pacific Contextual Advertising Market, by Country (2019-2032)
- 13.7.1 China
- 13.7.2 India
- 13.7.3 Japan
- 13.7.4 South Korea
- 13.7.5 Singapore
- 13.7.6 Malaysia
- 13.7.7 Australia
- 13.7.8 Thailand
- 13.7.9 Philippines
- 13.7.10 Rest of Asia-Pacific
- SECTION 14 - SOUTH AMERICA CONTEXTUAL ADVERTISING MARKET
- 14.1 South America Summary
- 14.2 Market Attractive Index
- 14.3 South America Contextual Advertising Market, by Type (2019-2032)
- 14.4 South America Contextual Advertising Market, by Deployment (2019-2032)
- 14.5 South America Contextual Advertising Market, by Approach (2019-2032)
- 14.6 South America Contextual Advertising Market, by End User (2019-2032)
- 14.7 South America Contextual Advertising Market, by Country (2019-2032)
- 14.7.1 Brazil
- 14.7.2 Argentina
- 14.7.3 Chile
- 14.7.4 Colombia
- 14.7.5 Rest of South America
- SECTION 15 - MIDDLE EAST AND AFRICA CONTEXTUAL ADVERTISING MARKET
- 15.1 Middle East and Africa Summary
- 15.2 Market Attractive Index
- 15.3 Middle East and Africa Contextual Advertising Market, by Type (2019-2032)
- 15.4 Middle East and Africa Contextual Advertising Market, by Deployment (2019-2032)
- 15.5 Middle East and Africa Contextual Advertising Market, by Approach (2019-2032)
- 15.6 Middle East and Africa Contextual Advertising Market, by End User (2019-2032)
- 15.7 Middle East and Africa Contextual Advertising Market, by Country (2019-2032)
- 15.7.1 Kingdom of Saudi Arabia
- 15.7.2 South Africa
- 15.7.3 U.A.E.
- 15.7.4 Egypt
- 15.7.5 Rest of Middle East and Africa
- SECTION 16 - COMPANY SHARE ANALYSIS
- 16.1 Global Contextual Advertising Market, Company Share Analysis
- 16.2 North America Contextual Advertising Market, Company Share Analysis
- 16.3 Europe Contextual Advertising Market, Company Share Analysis
- 16.4 Asia-Pacific Contextual Advertising Market, Company Share Analysis
- SECTION 17 - COMPANY PROFILES
- 17.1 Google
- 17.1.1 Company Snapshot
- 17.1.2 Financial Overview
- 17.1.3 Product Portfolio
- 17.1.4 Recent Developments
- 17.2 MEDIA.NET
- 17.2.1 Company Snapshot
- 17.2.2 Financial Overview
- 17.2.3 Product Portfolio
- 17.2.4 Recent Developments
- 17.3 Microsoft
- 17.3.1 Company Snapshot
- 17.3.2 Financial Overview
- 17.3.3 Product Portfolio
- 17.3.4 Recent Developments
- 17.4 Amazon.com, Inc.
- 17.4.1 Company Snapshot
- 17.4.2 Financial Overview
- 17.4.3 Product Portfolio
- 17.4.4 Recent Developments
- 17.5 Amobee, Inc.
- 17.5.1 Company Snapshot
- 17.5.2 Financial Overview
- 17.5.3 Product Portfolio
- 17.5.4 Recent Developments
- 17.6 Brandwatch
- 17.6.1 Company Snapshot
- 17.6.2 Financial Overview
- 17.6.3 Product Portfolio
- 17.6.4 Recent Developments
- 17.7 Meta
- 17.7.1 Company Snapshot
- 17.7.2 Financial Overview
- 17.7.3 Product Portfolio
- 17.7.4 Recent Developments
- 17.8 Yahoo
- 17.8.1 Company Snapshot
- 17.8.2 Financial Overview
- 17.8.3 Product Portfolio
- 17.8.4 Recent Developments
- 17.9 SENDIBLE
- 17.9.1 Company Snapshot
- 17.9.2 Financial Overview
- 17.9.3 Product Portfolio
- 17.9.4 Recent Developments
- 17.10 Simplify360 Inc.
- 17.10.1 Company Snapshot
- 17.10.2 Financial Overview
- 17.10.3 Product Portfolio
- 17.10.4 Recent Developments
- SECTION 18 - RELATED REPORTS
- SECTION 19 - DISCLAIMER
RESEARCH METHODOLOGY
The research methodology employed in Uniprism Market Research involves four basic steps namely research and data collection, data pre-processing, modeling and forecasting, quality assurance and output.
RESEARCH AND DATA COLLECTION
A tripod model research technique is followed for research and data collection in which various approaches such as primary research, secondary research, and product mapping are considered.
Primary research basically involves the process of conducting personalized interviews with market related professionals of major market players, investors, distributors, vendors and many more.
The secondary research include data published by government, annual reports, press releases, investor presentations of companies, white papers, certified publications, annual manufacturing limit of the respective industries related to the market, production consumption analysis of certain products respective to the market and many more.
Below mention are few of the sources which we have considered while estimating the market size:
For instance,
- Research articles published on Technium
- Science and MDPI
- Research publications by government approved associations and societies
Product mapping means the process of mapping the list of products that a key player contributes to the market as well as estimating the revenue of those products in order to define the Global Company share analysis of the respective Global Company in global, regional, and country level markets.
DATA PRE-PROCESSING
The term "data pre-processing" refers to the collection of procedures and methods used to clean, modify, and make ready for analysis the raw data gathered during research and data collection. The completion of this phase is necessary to guarantee that the data are reliable, consistent, and appropriate for statistical analysis and other data-driven tasks. The data pre-processing ensures that the information gathered from research and data collection is comparable and expressed in standard units, by the integration of missing data pointers and algorithmic approaches.
MODELING AND FORECASTING
The process of developing mathematical, statistical, or computational representations of real-world occurrences or relationships is known as modelling. These models are intended to replicate and explain market interactions, interdependence, and dynamics. These models are used by Uniprism Market Research to acquire a better knowledge of numerous market characteristics such as customer preferences, pricing elasticity, competition dynamics, and more. Depending on the individual study aims, many types of models are utilized, such as regression models, econometric models, decision tree models, and machine learning models.
Forecasting is the process of predicting future market conditions, trends, and occurrences using past data and models. Forecasting is used by Uniprism Market Research to estimate future sales, demand for products or services, market growth, and other important performance metrics. Forecasting accurately can assist organizations in making educated decisions about resource allocation, pricing, inventory management, and marketing tactics.
We create standardized bottom-up or top-down models that scale by leveraging data science and machine learning technology. All our market models consider the unique market characteristics of each country. Forecasting is based on major market indicators and a combination of traditional methodologies, such as exponential smoothing, time series analysis, regression analysis, and more modern techniques such as machine learning algorithms are all forecasting methodologies. The method chosen is determined on the nature of the data and the specific forecasting aims.
QUALITY ASSURANCE AND OUTPUT
Quality assurance and output involves the process of validation, adjustments, further publications of key market indicators. Extensive plausibility and consistency tests are performed on derived time series to ensure the high degree of quality of our market analysis. This quality assurance procedure also includes rigorous inspection, validation, and editing by an experienced management team to assure the dependability of the published data.