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Global Wipes Market - Industry Trends and Forecast to 2032

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​REPORT OVERVIEW

Global Wipes Market, By Product (Personal Care Wipes, Household Wipes, and Others), Type (Disposable Wipes and Non-Disposable Wipes), Material (Woven and Non- Woven), Cleaning Tool  (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, and Cleaning Brushes), Application (Household Sector and Industrial Sector), Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, and Others), Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2032.

Market Insights
The global wipes market size is valued to be USD xx million in 2023 and is expected to reach USD xx million by 2032, and it is expected to register a CAGR of xx% over the forecast period 2024-2032.

Wipes refer to disposable, pre-moistened cloths or towelettes used for cleaning, personal hygiene, or other purposes. These wipes come in various forms, such as baby wipes for diaper changing, disinfectant wipes for surface cleaning, makeup remover wipes for personal care, and industrial wipes for specialized cleaning tasks.

The respective global report analyses market trends, consumer behaviour and industry dynamics to guide towards entry into new markets with ease. Also, it assists in tailoring market specific and related products and services to meet the needs, preferences, and expectations of target audience by delving into their psychology. The report also specializes with comprehensive and extensive competitive analysis which offers useful insights into competitor strengths, weaknesses, opportunities, and threats. The respective report offers exclusive insights into the potential impact of disruptive developments and technologies that are expected to completely transform corporate operations. The context includes tailor-made research solutions to create a stronger footprint in their particular industries thereby offering dedicated customized solutions according to the client needs which helps in addressing unique business challenges with more simplified and efficient decision-making solutions.
Market Dynamics
DRIVERS
  • Convenience and on-the-go lifestyles
  • Health and hygiene concerns
RESTRAINTS
  • Competition from alternatives
  • Rising raw material costs
OPPORTUNITIES
  • Innovation in packaging and dispensing
  • Healthcare sector integration
CHALLENGES
  • Supply chain disruptions
  • Changing consumer preferences

​SEGMENTATION

  • Product
    • Personal Care Wipes
      • Baby Wipes
      • Facial Wipes
      • Hand & Body Wipes
      • Personal Hygiene Wipes
      • Moist Flushable Wipes
    • Household Wipes
    • Others
  • Type
    • Disposable Wipes
    • Non-Disposable Wipes
  • Material
    • Woven
    • Non- Woven
  • Cleaning Tool 
    • Sourcing Pads
    • Scrubbers and Sponges
    • Brooms and Mops
    • Cleaning Brushes
  • Application
    • Household Sector
    • Industrial Sector
  • Sales Channel
    • Modern Trade Channel
    • Departmental Stores
    • Online Stores
    • Others
The respective global report is completely customizable specific to regions (North America, Europe, Asia-Pacific, South America, Middle East and Africa), countries, and segments as per the client requirements.
REGIONAL SEGMENTATION
  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • The Netherlands
    • Belgium
    • Turkey
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Malaysia
    • Australia
    • Thailand
    • Philippines
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Chile
    • Colombia
    • Rest of South America
  • Middle East and Africa
    • Kingdom of Saudi Arabia
    • South Africa
    • U.A.E.
    • Egypt
    • Rest of Middle East and Africa

​KEY MARKET PLAYERS

  • Procter & Gamble
  • S. C. Johnson & Son, Inc.
  • DuPont
  • KCWW
  • Reckitt Benckiser Group plc
  • Rockline Industries
  • The Clorox Company
  • Contec, Inc.
  • Nice-Pak Products, Inc
  • Robinson Healthcare - Vernacare 

​Table OF CONTENTS

  • SECTION 1 - INTRODUCTION
  • 1.1 Taxonomy
  • 1.2 Market Overview
  • 1.3 Currency and Limitations
  •   1.3.1 Currency
  •   1.3.2 Limitations
  • 1.4 Key Competitors

  • SECTION 2 - RESEARCH METHODOLOGY
  • 2.1 Research Approach
  • 2.2 Data Collection and Validation
  •   2.2.1 Secondary Research
  •   2.2.2 Primary Research
  • 2.3 Market Assessment
  •   2.3.1 Market Size Estimation
  •   2.3.2 Bottom-up Approach
  •   2.3.3 Top-down Approach
  •   2.3.4 Growth Forecast
  • 2.4 Market Study Assumptions
  • 2.5 Data Sources

  • SECTION 3 - EXECUTIVE SUMMARY
  • 3.1 Global Wipes Market, by Product
  • 3.2 Global Wipes Market, by Type
  • 3.3 Global Wipes Market, by Material
  • 3.4 Global Wipes Market, by Cleaning Tool
  • 3.5 Global Wipes Market, by Application
  • 3.6 Global Wipes Market, by Sales Channel
  • 3.7 Global Wipes Market, by Geography
  • 3.8 Market Position Grid

  • SECTION 4 - PREMIUM INSIGHTS
  • 4.1 Regulatory Framework
  •   4.1.1 Standards
  •   4.1.2 Regulatory Landscape
  • 4.2 Value Chain Analysis
  • 4.3 Supply Chain Analysis
  • 4.4 COVID-19 Impact
  • 4.5 Russia-Ukraine War Impact
  • 4.6 PORTER's Five Force Analysis
  • 4.7 PESTLE Analysis
  • 4.8 SWOT Analysis
  • 4.9 Go to Market Strategy
  • 4.10 Opportunity Orbit
  • 4.11 Multivariate Modelling
  • 4.12 Pricing Analysis

  • SECTION 5 - MARKET DYNAMICS
  • 5.1 Trends
  •   5.1.1 Rise of biodegradable and eco-friendly wipes
  •   5.1.2 Innovations in antimicrobial wipes
  •   5.1.3 Trend 3
  • 5.2 Drivers
  •   5.2.1 Convenience and on-the-go lifestyles
  •   5.2.2 Health and hygiene concerns
  •   5.2.3 Driver 3
  •   5.2.4 Driver 4
  • 5.3 Restraints
  •   5.3.1 Competition from alternatives
  •   5.3.2 Rising raw material costs
  •   5.3.3 Restraint 3
  • 5.4 Opportunities
  •   5.4.1 Innovation in packaging and dispensing
  •   5.4.2 Healthcare sector integration
  •   5.4.3 Opportunity 3
  •   5.4.4 Opportunity 4
  • 5.5 Challenges
  •   5.5.1 Supply chain disruptions
  •   5.5.2 Changing consumer preferences
  •   5.5.3 Challenge 3

  • SECTION 6 - GLOBAL WIPES MARKET, BY PRODUCT
  • 6.1 Product Summary
  • 6.2 Market Attractive Index
  • 6.3 Global Wipes Market, by Product (2019-2032)

  • SECTION 7 - GLOBAL WIPES MARKET, BY TYPE
  • 7.1 Type Summary
  • 7.2 Market Attractive Index
  • 7.3 Global Wipes Market, by Type (2019-2032)

  • SECTION 8 - GLOBAL WIPES MARKET, BY MATERIAL
  • 8.1 Material Summary
  • 8.2 Market Attractive Index
  • 8.3 Global Wipes Market, by Material (2019-2032)

  • SECTION 9 - GLOBAL WIPES MARKET, BY CLEANING TOOL
  • 9.1 Cleaning Tool  Summary
  • 9.2 Market Attractive Index
  • 9.3 Global Wipes Market, by Cleaning Tool  (2019-2032)

  • SECTION 10 - GLOBAL WIPES MARKET, BY APPLICATION
  • 10.1 Application Summary
  • 10.2 Market Attractive Index
  • 10.3 Global Wipes Market, by Application (2019-2032)

  • SECTION 11 - GLOBAL WIPES MARKET, BY SALES CHANNEL
  • 11.1 Sales Channel Summary
  • 11.2 Market Attractive Index
  • 11.3 Global Wipes Market, by Sales Channel (2019-2032)

  • SECTION 12 - GLOBAL WIPES MARKET, BY GEOGRAPHY
  • 12.1 Regional Summary
  • 12.2 Market Attractive Index
  • 12.3 Global Wipes Market, by Geography (2019-2032)

  • SECTION 13 - NORTH AMERICA WIPES MARKET
  • 13.1 North America Summary
  • 13.2 Market Attractive Index
  • 13.3 North America Wipes Market, by Product (2019-2032)
  • 13.4 North America Wipes Market, by Type (2019-2032)
  • 13.5 North America Wipes Market, by Material (2019-2032)
  • 13.6 North America Wipes Market, by Cleaning Tool  (2019-2032)
  • 13.7 North America Wipes Market, by Application (2019-2032)
  • 13.8 North America Wipes Market, by Sales Channel (2019-2032)
  • 13.9 North America Wipes Market, by Country (2019-2032)
  •   13.9.1 U.S.
  •   13.9.2 Canada
  •   13.9.3 Mexico
  •   13.9.4 Rest of North America

  • SECTION 14 - EUROPE WIPES MARKET
  • 14.1 Europe Summary
  • 14.2 Market Attractive Index
  • 14.3 Europe Wipes Market, by Product (2019-2032)
  • 14.4 Europe Wipes Market, by Type (2019-2032)
  • 14.5 Europe Wipes Market, by Material (2019-2032)
  • 14.6 Europe Wipes Market, by Cleaning Tool  (2019-2032)
  • 14.7 Europe Wipes Market, by Application (2019-2032)
  • 14.8 Europe Wipes Market, by Sales Channel (2019-2032)
  • 14.9 Europe Wipes Market, by Country (2019-2032)
  •   14.9.1 Germany
  •   14.9.2 U.K.
  •   14.9.3 France
  •   14.9.4 Italy
  •   14.9.5 Spain
  •   14.9.6 Russia
  •   14.9.7 The Netherlands
  •   14.9.8 Belgium
  •   14.9.9 Turkey
  •   14.9.10 Rest of Europe

  • SECTION 15 - ASIA-PACIFIC WIPES MARKET
  • 15.1 Asia-Pacific Summary
  • 15.2 Market Attractive Index
  • 15.3 Asia-Pacific Wipes Market, by Product (2019-2032)
  • 15.4 Asia-Pacific Wipes Market, by Type (2019-2032)
  • 15.5 Asia-Pacific Wipes Market, by Material (2019-2032)
  • 15.6 Asia-Pacific Wipes Market, by Cleaning Tool  (2019-2032)
  • 15.7 Asia-Pacific Wipes Market, by Application (2019-2032)
  • 15.8 Asia-Pacific Wipes Market, by Sales Channel (2019-2032)
  • 15.9 Asia-Pacific Wipes Market, by Country (2019-2032)
  •   15.9.1 China
  •   15.9.2 India
  •   15.9.3 Japan
  •   15.9.4 South Korea
  •   15.9.5 Singapore
  •   15.9.6 Malaysia
  •   15.9.7 Australia
  •   15.9.8 Thailand
  •   15.9.9 Philippines
  •   15.9.10 Rest of Asia-Pacific

  • SECTION 16 - SOUTH AMERICA WIPES MARKET
  • 16.1 South America Summary
  • 16.2 Market Attractive Index
  • 16.3 South America Wipes Market, by Product (2019-2032)
  • 16.4 South America Wipes Market, by Type (2019-2032)
  • 16.5 South America Wipes Market, by Material (2019-2032)
  • 16.6 South America Wipes Market, by Cleaning Tool  (2019-2032)
  • 16.7 South America Wipes Market, by Application (2019-2032)
  • 16.8 South America Wipes Market, by Sales Channel (2019-2032)
  • 16.9 South America Wipes Market, by Country (2019-2032)
  •   16.9.1 Brazil
  •   16.9.2 Argentina
  •   16.9.3 Chile
  •   16.9.4 Colombia
  •   16.9.5 Rest of South America

  • SECTION 17 - MIDDLE EAST AND AFRICA WIPES MARKET
  • 17.1 Middle East and Africa Summary
  • 17.2 Market Attractive Index
  • 17.3 Middle East and Africa Wipes Market, by Product (2019-2032)
  • 17.4 Middle East and Africa Wipes Market, by Type (2019-2032)
  • 17.5 Middle East and Africa Wipes Market, by Material (2019-2032)
  • 17.6 Middle East and Africa Wipes Market, by Cleaning Tool  (2019-2032)
  • 17.7 Middle East and Africa Wipes Market, by Application (2019-2032)
  • 17.8 Middle East and Africa Wipes Market, by Sales Channel (2019-2032)
  • 17.9 Middle East and Africa Wipes Market, by Country (2019-2032)
  •   17.9.1 Kingdom of Saudi Arabia
  •   17.9.2 South Africa
  •   17.9.3 U.A.E.
  •   17.9.4 Egypt
  •   17.9.5 Rest of Middle East and Africa

  • SECTION 18 - COMPANY SHARE ANALYSIS
  • 18.1 Global Wipes Market, Company Share Analysis
  • 18.2 North America Wipes Market, Company Share Analysis
  • 18.3 Europe Wipes Market, Company Share Analysis
  • 18.4 Asia-Pacific Wipes Market, Company Share Analysis

  • SECTION 19 - COMPANY PROFILES
  • 19.1 Procter & Gamble
  •   19.1.1 Company Snapshot
  •   19.1.2 Financial Overview
  •   19.1.3 Product Portfolio
  •   19.1.4 Recent Developments
  • 19.2 S. C. Johnson & Son, Inc.
  •   19.2.1 Company Snapshot
  •   19.2.2 Financial Overview
  •   19.2.3 Product Portfolio
  •   19.2.4 Recent Developments
  • 19.3 DuPont
  •   19.3.1 Company Snapshot
  •   19.3.2 Financial Overview
  •   19.3.3 Product Portfolio
  •   19.3.4 Recent Developments
  • 19.4 KCWW
  •   19.4.1 Company Snapshot
  •   19.4.2 Financial Overview
  •   19.4.3 Product Portfolio
  •   19.4.4 Recent Developments
  • 19.5 Reckitt Benckiser Group plc
  •   19.5.1 Company Snapshot
  •   19.5.2 Financial Overview
  •   19.5.3 Product Portfolio
  •   19.5.4 Recent Developments
  • 19.6 Rockline Industries
  •   19.6.1 Company Snapshot
  •   19.6.2 Financial Overview
  •   19.6.3 Product Portfolio
  •   19.6.4 Recent Developments
  • 19.7 The Clorox Company
  •   19.7.1 Company Snapshot
  •   19.7.2 Financial Overview
  •   19.7.3 Product Portfolio
  •   19.7.4 Recent Developments
  • 19.8 Contec, Inc.
  •   19.8.1 Company Snapshot
  •   19.8.2 Financial Overview
  •   19.8.3 Product Portfolio
  •   19.8.4 Recent Developments
  • 19.9 Nice-Pak Products, Inc
  •   19.9.1 Company Snapshot
  •   19.9.2 Financial Overview
  •   19.9.3 Product Portfolio
  •   19.9.4 Recent Developments
  • 19.10 Robinson Healthcare - Vernacare
  •   19.10.1 Company Snapshot
  •   19.10.2 Financial Overview
  •   19.10.3 Product Portfolio
  •   19.10.4 Recent Developments

  • SECTION 20 - RELATED REPORTS

  • SECTION 21 - DISCLAIMER

​RESEARCH METHODOLOGY

The research methodology employed in Uniprism Market Research involves four basic steps namely research and data collection, data pre-processing, modeling and forecasting, quality assurance and output.
RESEARCH AND DATA COLLECTION
A tripod model research technique is followed for research and data collection in which various approaches such as primary research, secondary research, and product mapping are considered.

Primary research basically involves the process of conducting personalized interviews with market related professionals of major market players, investors, distributors, vendors and many more.

The secondary research include data published by government, annual reports, press releases, investor presentations of companies, white papers, certified publications, annual manufacturing limit of the respective industries related to the market, production consumption analysis of certain products respective to the market and many more.

Below mention are few of the sources which we have considered while estimating the market size:
For instance,
  • Research articles published on Technium
  • Science and MDPI
  • Research publications by government approved associations and societies

Product mapping means the process of mapping the list of products that a key player contributes to the market as well as estimating the revenue of those products in order to define the Global Company share analysis of the respective Global Company in global, regional, and country level markets.
DATA PRE-PROCESSING

The term "data pre-processing" refers to the collection of procedures and methods used to clean, modify, and make ready for analysis the raw data gathered during research and data collection. The completion of this phase is necessary to guarantee that the data are reliable, consistent, and appropriate for statistical analysis and other data-driven tasks. The data pre-processing ensures that the information gathered from research and data collection is comparable and expressed in standard units, by the integration of missing data pointers and algorithmic approaches.

MODELING AND FORECASTING
The process of developing mathematical, statistical, or computational representations of real-world occurrences or relationships is known as modelling. These models are intended to replicate and explain market interactions, interdependence, and dynamics. These models are used by Uniprism Market Research to acquire a better knowledge of numerous market characteristics such as customer preferences, pricing elasticity, competition dynamics, and more. Depending on the individual study aims, many types of models are utilized, such as regression models, econometric models, decision tree models, and machine learning models.

Forecasting is the process of predicting future market conditions, trends, and occurrences using past data and models. Forecasting is used by Uniprism Market Research to estimate future sales, demand for products or services, market growth, and other important performance metrics. Forecasting accurately can assist organizations in making educated decisions about resource allocation, pricing, inventory management, and marketing tactics.

We create standardized bottom-up or top-down models that scale by leveraging data science and machine learning technology. All our market models consider the unique market characteristics of each country. Forecasting is based on major market indicators and a combination of traditional methodologies, such as exponential smoothing, time series analysis, regression analysis, and more modern techniques such as machine learning algorithms are all forecasting methodologies. The method chosen is determined on the nature of the data and the specific forecasting aims.
QUALITY ASSURANCE AND OUTPUT

Quality assurance and output involves the process of validation, adjustments, further publications of key market indicators. Extensive plausibility and consistency tests are performed on derived time series to ensure the high degree of quality of our market analysis. This quality assurance procedure also includes rigorous inspection, validation, and editing by an experienced management team to assure the dependability of the published data.

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