MEDIA & ENTERTAINMENT
Global Cloud Advertising Market - Industry Trends and Forecast to 2032
REPORT OVERVIEW
Global Cloud Advertising Market, By Service (Infrastructure As A Software As A Service (IaaS), Software As A Service (SaaS), and Platform As A Service (PaaS)), Channel (Email Marketing, In-App, Social Media Marketing, Company Website, and Others), Deployment (Public, Private, and Hybrid), Enterprise Size (Large Size Enterprises and Small and Medium Sized Enterprises (SMEs)), Application (Campaign Management, Customer Management, Experience Management, Analytic and Insights and Real-Time Engagement), End Use (IT and Telecommunications, BFSI, Healthcare, Manufacturing, Retail and Consumer Goods, Automotive, Media and Entertainment, Travel and Hospitality, and Others), Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2032.
Market Insights
The global cloud advertising market size is valued to be USD xx million in 2023 and is expected to reach USD xx million by 2032, and it is expected to register a CAGR of xx% over the forecast period 2024-2032.
The global cloud advertising market refers to the segment of the advertising industry where digital ads are hosted, accessed, and managed through cloud computing infrastructure. This market has witnessed significant growth with the increasing adoption of digital advertising across various platforms including websites, mobile apps, social media, and streaming services.
The respective global report analyses market trends, consumer behaviour and industry dynamics to guide towards entry into new markets with ease. Also, it assists in tailoring market specific and related products and services to meet the needs, preferences, and expectations of target audience by delving into their psychology. The report also specializes with comprehensive and extensive competitive analysis which offers useful insights into competitor strengths, weaknesses, opportunities, and threats. The respective report offers exclusive insights into the potential impact of disruptive developments and technologies that are expected to completely transform corporate operations. The context includes tailor-made research solutions to create a stronger footprint in their particular industries thereby offering dedicated customized solutions according to the client needs which helps in addressing unique business challenges with more simplified and efficient decision-making solutions.
Market Dynamics
DRIVERS
- Growing need for targeted marketing and consumer analytics
- Expansion of e-commerce advertising
RESTRAINTS
- Data security concerns
- Stringent cloud regulations
OPPORTUNITIES
- Integration with emerging technologies
- Cross-device and cross-platform capabilities
CHALLENGES
- Efficient use of data
- Competition and market saturation
SEGMENTATION
- Service
- Infrastructure As A Software As A Service (IaaS)
- Software As A Service (SaaS)
- Platform As A Service (PaaS)
- Channel
- Email Marketing
- In-App
- Social Media Marketing
- Company Website
- Others
- Deployment
- Public
- Private
- Hybrid
- Enterprise Size
- Large Size Enterprises
- Small and Medium Sized Enterprises (SMEs)
- Application
- Campaign Management
- Customer Management
- Experience Management
- Analytic and Insights
- Real-Time Engagement
- End Use
- IT and Telecommunications
- BFSI
- Healthcare
- Manufacturing
- Retail and Consumer Goods
- Automotive
- Media and Entertainment
- Travel and Hospitality
- Others
The respective global report is completely customizable specific to regions (North America, Europe, Asia-Pacific, South America, Middle East and Africa), countries, segments, and key players as per the client requirements.
REGIONAL SEGMENTATION
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- The Netherlands
- Belgium
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Singapore
- Malaysia
- Australia
- Thailand
- Philippines
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Chile
- Colombia
- Rest of South America
- Middle East and Africa
- Kingdom of Saudi Arabia
- South Africa
- U.A.E.
- Egypt
- Rest of Middle East and Africa
KEY MARKET PLAYERS
- Adobe
- Oracle
- The Nielsen Company (US), LLC
- Wipro
- Viant Technology
- Cavai
- Kubient
- Imagine Communications
- Salesforce, Inc.
Table OF CONTENTS
- SECTION 1 - INTRODUCTION
- 1.1 Taxonomy
- 1.2 Market Overview
- 1.3 Currency and Limitations
- 1.3.1 Currency
- 1.3.2 Limitations
- 1.4 Key Competitors
- SECTION 2 - RESEARCH METHODOLOGY
- 2.1 Research Approach
- 2.2 Data Collection and Validation
- 2.2.1 Secondary Research
- 2.2.2 Primary Research
- 2.3 Market Assessment
- 2.3.1 Market Size Estimation
- 2.3.2 Bottom-up Approach
- 2.3.3 Top-down Approach
- 2.3.4 Growth Forecast
- 2.4 Market Study Assumptions
- 2.5 Data Sources
- SECTION 3 - EXECUTIVE SUMMARY
- 3.1 Global Cloud Advertising Market, by Service
- 3.2 Global Cloud Advertising Market, by Channel
- 3.3 Global Cloud Advertising Market, by Deployment
- 3.4 Global Cloud Advertising Market, by Enterprise Size
- 3.5 Global Cloud Advertising Market, by Application
- 3.6 Global Cloud Advertising Market, by End Use
- 3.7 Global Cloud Advertising Market, by Geography
- 3.8 Market Position Grid
- SECTION 4 - PREMIUM INSIGHTS
- 4.1 Regulatory Framework
- 4.1.1 Standards
- 4.1.2 Regulatory Landscape
- 4.2 Value Chain Analysis
- 4.3 Supply Chain Analysis
- 4.4 COVID-19 Impact
- 4.5 Russia-Ukraine War Impact
- 4.6 PORTER's Five Force Analysis
- 4.7 PESTLE Analysis
- 4.8 SWOT Analysis
- 4.9 Go to Market Strategy
- 4.10 Opportunity Orbit
- 4.11 Multivariate Modelling
- 4.12 Pricing Analysis
- SECTION 5 - MARKET DYNAMICS
- 5.1 Trends
- 5.1.1 Shift towards programmatic advertising
- 5.1.2 Emphasis on personalization and customer experience
- 5.1.3 Trend 3
- 5.2 Drivers
- 5.2.1 Growing need for targeted marketing and consumer analytics
- 5.2.2 Expansion of e-commerce advertising
- 5.2.3 Driver 3
- 5.2.4 Driver 4
- 5.3 Restraints
- 5.3.1 Data security concerns
- 5.3.2 Stringent cloud regulations
- 5.3.3 Restraint 3
- 5.4 Opportunities
- 5.4.1 Integration with emerging technologies
- 5.4.2 Cross-device and cross-platform capabilities
- 5.4.3 Opportunity 3
- 5.4.4 Opportunity 4
- 5.5 Challenges
- 5.5.1 Efficient use of data
- 5.5.2 Competition and market saturation
- 5.5.3 Challenge 3
- SECTION 6 - GLOBAL CLOUD ADVERTISING MARKET, BY SERVICE
- 6.1 Service Summary
- 6.2 Market Attractive Index
- 6.3 Global Cloud Advertising Market, by Service (2019-2032)
- SECTION 7 - GLOBAL CLOUD ADVERTISING MARKET, BY CHANNEL
- 7.1 Channel Summary
- 7.2 Market Attractive Index
- 7.3 Global Cloud Advertising Market, by Channel (2019-2032)
- SECTION 8 - GLOBAL CLOUD ADVERTISING MARKET, BY DEPLOYMENT
- 8.1 Deployment Summary
- 8.2 Market Attractive Index
- 8.3 Global Cloud Advertising Market, by Deployment (2019-2032)
- SECTION 9 - GLOBAL CLOUD ADVERTISING MARKET, BY ENTERPRISE SIZE
- 9.1 Enterprise Size Summary
- 9.2 Market Attractive Index
- 9.3 Global Cloud Advertising Market, by Enterprise Size (2019-2032)
- SECTION 10 - GLOBAL CLOUD ADVERTISING MARKET, BY APPLICATION
- 10.1 Application Summary
- 10.2 Market Attractive Index
- 10.3 Global Cloud Advertising Market, by Application (2019-2032)
- SECTION 11 - GLOBAL CLOUD ADVERTISING MARKET, BY END USE
- 11.1 End Use Summary
- 11.2 Market Attractive Index
- 11.3 Global Cloud Advertising Market, by End Use (2019-2032)
- SECTION 12 - GLOBAL CLOUD ADVERTISING MARKET, BY GEOGRAPHY
- 12.1 Regional Summary
- 12.2 Market Attractive Index
- 12.3 Global Cloud Advertising Market, by Geography (2019-2032)
- SECTION 13 - NORTH AMERICA CLOUD ADVERTISING MARKET
- 13.1 North America Summary
- 13.2 Market Attractive Index
- 13.3 North America Cloud Advertising Market, by Service (2019-2032)
- 13.4 North America Cloud Advertising Market, by Channel (2019-2032)
- 13.5 North America Cloud Advertising Market, by Deployment (2019-2032)
- 13.6 North America Cloud Advertising Market, by Enterprise Size (2019-2032)
- 13.7 North America Cloud Advertising Market, by Application (2019-2032)
- 13.8 North America Cloud Advertising Market, by End Use (2019-2032)
- 13.9 North America Cloud Advertising Market, by Country (2019-2032)
- 13.9.1 U.S.
- 13.9.2 Canada
- 13.9.3 Mexico
- 13.9.4 Rest of North America
- SECTION 14 - EUROPE CLOUD ADVERTISING MARKET
- 14.1 Europe Summary
- 14.2 Market Attractive Index
- 14.3 Europe Cloud Advertising Market, by Service (2019-2032)
- 14.4 Europe Cloud Advertising Market, by Channel (2019-2032)
- 14.5 Europe Cloud Advertising Market, by Deployment (2019-2032)
- 14.6 Europe Cloud Advertising Market, by Enterprise Size (2019-2032)
- 14.7 Europe Cloud Advertising Market, by Application (2019-2032)
- 14.8 Europe Cloud Advertising Market, by End Use (2019-2032)
- 14.9 Europe Cloud Advertising Market, by Country (2019-2032)
- 14.9.1 Germany
- 14.9.2 U.K.
- 14.9.3 France
- 14.9.4 Italy
- 14.9.5 Spain
- 14.9.6 Russia
- 14.9.7 The Netherlands
- 14.9.8 Belgium
- 14.9.9 Turkey
- 14.9.10 Rest of Europe
- SECTION 15 - ASIA-PACIFIC CLOUD ADVERTISING MARKET
- 15.1 Asia-Pacific Summary
- 15.2 Market Attractive Index
- 15.3 Asia-Pacific Cloud Advertising Market, by Service (2019-2032)
- 15.4 Asia-Pacific Cloud Advertising Market, by Channel (2019-2032)
- 15.5 Asia-Pacific Cloud Advertising Market, by Deployment (2019-2032)
- 15.6 Asia-Pacific Cloud Advertising Market, by Enterprise Size (2019-2032)
- 15.7 Asia-Pacific Cloud Advertising Market, by Application (2019-2032)
- 15.8 Asia-Pacific Cloud Advertising Market, by End Use (2019-2032)
- 15.9 Asia-Pacific Cloud Advertising Market, by Country (2019-2032)
- 15.9.1 China
- 15.9.2 India
- 15.9.3 Japan
- 15.9.4 South Korea
- 15.9.5 Singapore
- 15.9.6 Malaysia
- 15.9.7 Australia
- 15.9.8 Thailand
- 15.9.9 Philippines
- 15.9.10 Rest of Asia-Pacific
- SECTION 16 - SOUTH AMERICA CLOUD ADVERTISING MARKET
- 16.1 South America Summary
- 16.2 Market Attractive Index
- 16.3 South America Cloud Advertising Market, by Service (2019-2032)
- 16.4 South America Cloud Advertising Market, by Channel (2019-2032)
- 16.5 South America Cloud Advertising Market, by Deployment (2019-2032)
- 16.6 South America Cloud Advertising Market, by Enterprise Size (2019-2032)
- 16.7 South America Cloud Advertising Market, by Application (2019-2032)
- 16.8 South America Cloud Advertising Market, by End Use (2019-2032)
- 16.9 South America Cloud Advertising Market, by Country (2019-2032)
- 16.9.1 Brazil
- 16.9.2 Argentina
- 16.9.3 Chile
- 16.9.4 Colombia
- 16.9.5 Rest of South America
- SECTION 17 - MIDDLE EAST AND AFRICA CLOUD ADVERTISING MARKET
- 17.1 Middle East and Africa Summary
- 17.2 Market Attractive Index
- 17.3 Middle East and Africa Cloud Advertising Market, by Service (2019-2032)
- 17.4 Middle East and Africa Cloud Advertising Market, by Channel (2019-2032)
- 17.5 Middle East and Africa Cloud Advertising Market, by Deployment (2019-2032)
- 17.6 Middle East and Africa Cloud Advertising Market, by Enterprise Size (2019-2032)
- 17.7 Middle East and Africa Cloud Advertising Market, by Application (2019-2032)
- 17.8 Middle East and Africa Cloud Advertising Market, by End Use (2019-2032)
- 17.9 Middle East and Africa Cloud Advertising Market, by Country (2019-2032)
- 17.9.1 Kingdom of Saudi Arabia
- 17.9.2 South Africa
- 17.9.3 U.A.E.
- 17.9.4 Egypt
- 17.9.5 Rest of Middle East and Africa
- SECTION 18 - COMPANY SHARE ANALYSIS
- 18.1 Global Cloud Advertising Market, Company Share Analysis
- 18.2 North America Cloud Advertising Market, Company Share Analysis
- 18.3 Europe Cloud Advertising Market, Company Share Analysis
- 18.4 Asia-Pacific Cloud Advertising Market, Company Share Analysis
- SECTION 19 - COMPANY PROFILES
- 19.1 Adobe
- 19.1.1 Company Snapshot
- 19.1.2 Financial Overview
- 19.1.3 Product Portfolio
- 19.1.4 Recent Developments
- 19.2 Google
- 19.2.1 Company Snapshot
- 19.2.2 Financial Overview
- 19.2.3 Product Portfolio
- 19.2.4 Recent Developments
- 19.3 Oracle
- 19.3.1 Company Snapshot
- 19.3.2 Financial Overview
- 19.3.3 Product Portfolio
- 19.3.4 Recent Developments
- 19.4 The Nielson Company (US), LLC
- 19.4.1 Company Snapshot
- 19.4.2 Financial Overview
- 19.4.3 Product Portfolio
- 19.4.4 Recent Developments
- 19.5 Wipro
- 19.5.1 Company Snapshot
- 19.5.2 Financial Overview
- 19.5.3 Product Portfolio
- 19.5.4 Recent Developments
- 19.6 Viant Technology LLC
- 19.6.1 Company Snapshot
- 19.6.2 Financial Overview
- 19.6.3 Product Portfolio
- 19.6.4 Recent Developments
- 19.7 Cavai
- 19.7.1 Company Snapshot
- 19.7.2 Financial Overview
- 19.7.3 Product Portfolio
- 19.7.4 Recent Developments
- 19.8 Kubient
- 19.8.1 Company Snapshot
- 19.8.2 Financial Overview
- 19.8.3 Product Portfolio
- 19.8.4 Recent Developments
- 19.9 Imagine Communications
- 19.9.1 Company Snapshot
- 19.9.2 Financial Overview
- 19.9.3 Product Portfolio
- 19.9.4 Recent Developments
- 19.10 Salesforce, Inc.
- 19.10.1 Company Snapshot
- 19.10.2 Financial Overview
- 19.10.3 Product Portfolio
- 19.10.4 Recent Developments
- SECTION 20 - RELATED REPORTS
- SECTION 21 - DISCLAIMER
RESEARCH METHODOLOGY
The research methodology employed in Uniprism Market Research involves four basic steps namely research and data collection, data pre-processing, modeling and forecasting, quality assurance and output.
RESEARCH AND DATA COLLECTION
A tripod model research technique is followed for research and data collection in which various approaches such as primary research, secondary research, and product mapping are considered.
Primary research basically involves the process of conducting personalized interviews with market related professionals of major market players, investors, distributors, vendors and many more.
The secondary research include data published by government, annual reports, press releases, investor presentations of companies, white papers, certified publications, annual manufacturing limit of the respective industries related to the market, production consumption analysis of certain products respective to the market and many more.
Below mention are few of the sources which we have considered while estimating the market size:
For instance,
- Research articles published on Technium
- Science and MDPI
- Research publications by government approved associations and societies
Product mapping means the process of mapping the list of products that a key player contributes to the market as well as estimating the revenue of those products in order to define the Global Company share analysis of the respective Global Company in global, regional, and country level markets.
DATA PRE-PROCESSING
The term "data pre-processing" refers to the collection of procedures and methods used to clean, modify, and make ready for analysis the raw data gathered during research and data collection. The completion of this phase is necessary to guarantee that the data are reliable, consistent, and appropriate for statistical analysis and other data-driven tasks. The data pre-processing ensures that the information gathered from research and data collection is comparable and expressed in standard units, by the integration of missing data pointers and algorithmic approaches.
MODELING AND FORECASTING
The process of developing mathematical, statistical, or computational representations of real-world occurrences or relationships is known as modelling. These models are intended to replicate and explain market interactions, interdependence, and dynamics. These models are used by Uniprism Market Research to acquire a better knowledge of numerous market characteristics such as customer preferences, pricing elasticity, competition dynamics, and more. Depending on the individual study aims, many types of models are utilized, such as regression models, econometric models, decision tree models, and machine learning models.
Forecasting is the process of predicting future market conditions, trends, and occurrences using past data and models. Forecasting is used by Uniprism Market Research to estimate future sales, demand for products or services, market growth, and other important performance metrics. Forecasting accurately can assist organizations in making educated decisions about resource allocation, pricing, inventory management, and marketing tactics.
We create standardized bottom-up or top-down models that scale by leveraging data science and machine learning technology. All our market models consider the unique market characteristics of each country. Forecasting is based on major market indicators and a combination of traditional methodologies, such as exponential smoothing, time series analysis, regression analysis, and more modern techniques such as machine learning algorithms are all forecasting methodologies. The method chosen is determined on the nature of the data and the specific forecasting aims.
QUALITY ASSURANCE AND OUTPUT
Quality assurance and output involves the process of validation, adjustments, further publications of key market indicators. Extensive plausibility and consistency tests are performed on derived time series to ensure the high degree of quality of our market analysis. This quality assurance procedure also includes rigorous inspection, validation, and editing by an experienced management team to assure the dependability of the published data.