MEDIA & ENTERTAINMENT
Global Billboard and Outdoor Advertising Market - Industry Trends and Forecast to 2032
REPORT OVERVIEW
Global Billboard and Outdoor Advertising Market, By Type (Static Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Place-Based Advertising, and Others), Application (Highways, Railway Stations, Buildings, Automobiles, and Others), End Use (Retail, Miscellaneous Local Services & Amusement, Media & Advertising, BFSI, Government, Restaurants, and Others), Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2032.
Market Insights
The global billboard and outdoor advertising market size is valued to be USD xx million in 2023 and is expected to reach USD xx million by 2032, and it is expected to register a CAGR of xx% over the forecast period 2024-2032.
The global billboard and outdoor advertising market encompasses the industry segment dedicated to outdoor advertising formats, including billboards, transit ads, street furniture, and other outdoor signage. This market plays a crucial role in the advertising ecosystem by offering brands and businesses visibility in high-traffic areas and public spaces.
The respective global report analyses market trends, consumer behaviour and industry dynamics to guide towards entry into new markets with ease. Also, it assists in tailoring market specific and related products and services to meet the needs, preferences, and expectations of target audience by delving into their psychology. The report also specializes with comprehensive and extensive competitive analysis which offers useful insights into competitor strengths, weaknesses, opportunities, and threats. The respective report offers exclusive insights into the potential impact of disruptive developments and technologies that are expected to completely transform corporate operations. The context includes tailor-made research solutions to create a stronger footprint in their particular industries thereby offering dedicated customized solutions according to the client needs which helps in addressing unique business challenges with more simplified and efficient decision-making solutions.
Market Dynamics
DRIVERS
- High visibility and reach
- Cost-effective advertising solutions
RESTRAINTS
- Weather and environmental factors
- Regulatory and zoning restrictions
OPPORTUNITIES
- Flexibility and creative freedom
- Integration into smart city initiatives
CHALLENGES
- Public perception and community opposition
- Economic uncertainty and budget constraints
SEGMENTATION
- Type
- Static Billboards
- Digital Billboards
- Transit Advertising
- Street Furniture Advertising
- Place-Based Advertising
- Others
- Application
- Highways
- Railway Stations
- Buildings
- Automobiles
- Others
- End Use
- Retail
- Miscellaneous Local Services & Amusement
- Media & Advertising
- BFSI
- Government
- Restaurants
- Others
The respective global report is completely customizable specific to regions (North America, Europe, Asia-Pacific, South America, Middle East and Africa), countries, segments, and key players as per the client requirements.
REGIONAL SEGMENTATION
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- The Netherlands
- Belgium
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Singapore
- Malaysia
- Australia
- Thailand
- Philippines
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Chile
- Colombia
- Rest of South America
- Middle East and Africa
- Kingdom of Saudi Arabia
- South Africa
- U.A.E.
- Egypt
- Rest of Middle East and Africa
KEY MARKET PLAYERS
- JCDecaux SE
- Clear Channel Outdoor
- OUTFRONT Media Inc.
- Lamar Advertising Company
- ADAMS OUTDOOR ADVERTISING
- Capitol Outdoor, LLC.
- Focus Media
- Intersection
- Ströer
- Global Media & Entertainment
Table OF CONTENTS
- SECTION 1 - INTRODUCTION
- 1.1 Taxonomy
- 1.2 Market Overview
- 1.3 Currency and Limitations
- 1.3.1 Currency
- 1.3.2 Limitations
- 1.4 Key Competitors
- SECTION 2 - RESEARCH METHODOLOGY
- 2.1 Research Approach
- 2.2 Data Collection and Validation
- 2.2.1 Secondary Research
- 2.2.2 Primary Research
- 2.3 Market Assessment
- 2.3.1 Market Size Estimation
- 2.3.2 Bottom-up Approach
- 2.3.3 Top-down Approach
- 2.3.4 Growth Forecast
- 2.4 Market Study Assumptions
- 2.5 Data Sources
- SECTION 3 - EXECUTIVE SUMMARY
- 3.1 Global Billboard and Outdoor Advertising Market, by Type
- 3.2 Global Billboard and Outdoor Advertising Market, by Application
- 3.3 Global Billboard and Outdoor Advertising Market, by End Use
- 3.4 Global Billboard and Outdoor Advertising Market, by Geography
- 3.5 Market Position Grid
- SECTION 4 - PREMIUM INSIGHTS
- 4.1 Regulatory Framework
- 4.1.1 Standards
- 4.1.2 Regulatory Landscape
- 4.2 Value Chain Analysis
- 4.3 Supply Chain Analysis
- 4.4 COVID-19 Impact
- 4.5 Russia-Ukraine War Impact
- 4.6 PORTER's Five Force Analysis
- 4.7 PESTLE Analysis
- 4.8 SWOT Analysis
- 4.9 Go to Market Strategy
- 4.10 Opportunity Orbit
- 4.11 Multivariate Modelling
- 4.12 Pricing Analysis
- SECTION 5 - MARKET DYNAMICS
- 5.1 Trends
- 5.1.1 Digital transformation
- 5.1.2 Data-driven advertising
- 5.1.3 Trend 3
- 5.2 Drivers
- 5.2.1 High visibility and reach
- 5.2.2 Cost-effective advertising solutions
- 5.2.3 Driver 3
- 5.2.4 Driver 4
- 5.3 Restraints
- 5.3.1 Weather and environmental factors
- 5.3.2 Regulatory and zoning restrictions
- 5.3.3 Restraint 3
- 5.4 Opportunities
- 5.4.1 Flexibility and creative freedom
- 5.4.2 Integration into smart city initiatives
- 5.4.3 Opportunity 3
- 5.4.4 Opportunity 4
- 5.5 Challenges
- 5.5.1 Public perception and community opposition
- 5.5.2 Economic uncertainty and budget constraints
- 5.5.3 Challenge 3
- SECTION 6 - GLOBAL BILLBOARD AND OUTDOOR ADVERTISING MARKET, BY TYPE
- 6.1 Type Summary
- 6.2 Market Attractive Index
- 6.3 Global Billboard and Outdoor Advertising Market, by Type (2019-2032)
- SECTION 7 - GLOBAL BILLBOARD AND OUTDOOR ADVERTISING MARKET, BY APPLICATION
- 7.1 Application Summary
- 7.2 Market Attractive Index
- 7.3 Global Billboard and Outdoor Advertising Market, by Application (2019-2032)
- SECTION 8 - GLOBAL BILLBOARD AND OUTDOOR ADVERTISING MARKET, BY END USE
- 8.1 End Use Summary
- 8.2 Market Attractive Index
- 8.3 Global Billboard and Outdoor Advertising Market, by End Use (2019-2032)
- SECTION 9 - GLOBAL BILLBOARD AND OUTDOOR ADVERTISING MARKET, BY GEOGRAPHY
- 9.1 Regional Summary
- 9.2 Market Attractive Index
- 9.3 Global Billboard and Outdoor Advertising Market, by Geography (2019-2032)
- SECTION 10 - NORTH AMERICA BILLBOARD AND OUTDOOR ADVERTISING MARKET
- 10.1 North America Summary
- 10.2 Market Attractive Index
- 10.3 North America Billboard and Outdoor Advertising Market, by Type (2019-2032)
- 10.4 North America Billboard and Outdoor Advertising Market, by Application (2019-2032)
- 10.5 North America Billboard and Outdoor Advertising Market, by End Use (2019-2032)
- 10.6 North America Billboard and Outdoor Advertising Market, by Country (2019-2032)
- 10.6.1 U.S.
- 10.6.2 Canada
- 10.6.3 Mexico
- 10.6.4 Rest of North America
- SECTION 11 - EUROPE BILLBOARD AND OUTDOOR ADVERTISING MARKET
- 11.1 Europe Summary
- 11.2 Market Attractive Index
- 11.3 Europe Billboard and Outdoor Advertising Market, by Type (2019-2032)
- 11.4 Europe Billboard and Outdoor Advertising Market, by Application (2019-2032)
- 11.5 Europe Billboard and Outdoor Advertising Market, by End Use (2019-2032)
- 11.6 Europe Billboard and Outdoor Advertising Market, by Country (2019-2032)
- 11.6.1 Germany
- 11.6.2 U.K.
- 11.6.3 France
- 11.6.4 Italy
- 11.6.5 Spain
- 11.6.6 Russia
- 11.6.7 The Netherlands
- 11.6.8 Belgium
- 11.6.9 Turkey
- 11.6.10 Rest of Europe
- SECTION 12 - ASIA-PACIFIC BILLBOARD AND OUTDOOR ADVERTISING MARKET
- 12.1 Asia-Pacific Summary
- 12.2 Market Attractive Index
- 12.3 Asia-Pacific Billboard and Outdoor Advertising Market, by Type (2019-2032)
- 12.4 Asia-Pacific Billboard and Outdoor Advertising Market, by Application (2019-2032)
- 12.5 Asia-Pacific Billboard and Outdoor Advertising Market, by End Use (2019-2032)
- 12.6 Asia-Pacific Billboard and Outdoor Advertising Market, by Country (2019-2032)
- 12.6.1 China
- 12.6.2 India
- 12.6.3 Japan
- 12.6.4 South Korea
- 12.6.5 Singapore
- 12.6.6 Malaysia
- 12.6.7 Australia
- 12.6.8 Thailand
- 12.6.9 Philippines
- 12.6.10 Rest of Asia-Pacific
- SECTION 13 - SOUTH AMERICA BILLBOARD AND OUTDOOR ADVERTISING MARKET
- 13.1 South America Summary
- 13.2 Market Attractive Index
- 13.3 South America Billboard and Outdoor Advertising Market, by Type (2019-2032)
- 13.4 South America Billboard and Outdoor Advertising Market, by Application (2019-2032)
- 13.5 South America Billboard and Outdoor Advertising Market, by End Use (2019-2032)
- 13.6 South America Billboard and Outdoor Advertising Market, by Country (2019-2032)
- 13.6.1 Brazil
- 13.6.2 Argentina
- 13.6.3 Chile
- 13.6.4 Colombia
- 13.6.5 Rest of South America
- SECTION 14 - MIDDLE EAST AND AFRICA BILLBOARD AND OUTDOOR ADVERTISING MARKET
- 14.1 Middle East and Africa Summary
- 14.2 Market Attractive Index
- 14.3 Middle East and Africa Billboard and Outdoor Advertising Market, by Type (2019-2032)
- 14.4 Middle East and Africa Billboard and Outdoor Advertising Market, by Application (2019-2032)
- 14.5 Middle East and Africa Billboard and Outdoor Advertising Market, by End Use (2019-2032)
- 14.6 Middle East and Africa Billboard and Outdoor Advertising Market, by Country (2019-2032)
- 14.6.1 Kingdom of Saudi Arabia
- 14.6.2 South Africa
- 14.6.3 U.A.E.
- 14.6.4 Egypt
- 14.6.5 Rest of Middle East and Africa
- SECTION 15 - COMPANY SHARE ANALYSIS
- 15.1 Global Billboard and Outdoor Advertising Market, Company Share Analysis
- 15.2 North America Billboard and Outdoor Advertising Market, Company Share Analysis
- 15.3 Europe Billboard and Outdoor Advertising Market, Company Share Analysis
- 15.4 Asia-Pacific Billboard and Outdoor Advertising Market, Company Share Analysis
- SECTION 16 - COMPANY PROFILES
- 16.1 JCDecaux SE
- 16.1.1 Company Snapshot
- 16.1.2 Financial Overview
- 16.1.3 Product Portfolio
- 16.1.4 Recent Developments
- 16.2 Clear Channel Outdoor
- 16.2.1 Company Snapshot
- 16.2.2 Financial Overview
- 16.2.3 Product Portfolio
- 16.2.4 Recent Developments
- 16.3 OUTFRONT Media Inc.
- 16.3.1 Company Snapshot
- 16.3.2 Financial Overview
- 16.3.3 Product Portfolio
- 16.3.4 Recent Developments
- 16.4 Lamar Advertising Company
- 16.4.1 Company Snapshot
- 16.4.2 Financial Overview
- 16.4.3 Product Portfolio
- 16.4.4 Recent Developments
- 16.5 Adams Outdoor Advertising
- 16.5.1 Company Snapshot
- 16.5.2 Financial Overview
- 16.5.3 Product Portfolio
- 16.5.4 Recent Developments
- 16.6 Capitol Outdoor, LLC.
- 16.6.1 Company Snapshot
- 16.6.2 Financial Overview
- 16.6.3 Product Portfolio
- 16.6.4 Recent Developments
- 16.7 Focus Media Services
- 16.7.1 Company Snapshot
- 16.7.2 Financial Overview
- 16.7.3 Product Portfolio
- 16.7.4 Recent Developments
- 16.8 Intersection
- 16.8.1 Company Snapshot
- 16.8.2 Financial Overview
- 16.8.3 Product Portfolio
- 16.8.4 Recent Developments
- 16.9 Ströer
- 16.9.1 Company Snapshot
- 16.9.2 Financial Overview
- 16.9.3 Product Portfolio
- 16.9.4 Recent Developments
- 16.10 Global Media & Entertainment
- 16.10.1 Company Snapshot
- 16.10.2 Financial Overview
- 16.10.3 Product Portfolio
- 16.10.4 Recent Developments
- SECTION 17 - RELATED REPORTS
- SECTION 18 - DISCLAIMER
RESEARCH METHODOLOGY
The research methodology employed in Uniprism Market Research involves four basic steps namely research and data collection, data pre-processing, modeling and forecasting, quality assurance and output.
RESEARCH AND DATA COLLECTION
A tripod model research technique is followed for research and data collection in which various approaches such as primary research, secondary research, and product mapping are considered.
Primary research basically involves the process of conducting personalized interviews with market related professionals of major market players, investors, distributors, vendors and many more.
The secondary research include data published by government, annual reports, press releases, investor presentations of companies, white papers, certified publications, annual manufacturing limit of the respective industries related to the market, production consumption analysis of certain products respective to the market and many more.
Below mention are few of the sources which we have considered while estimating the market size:
For instance,
- Research articles published on Technium
- Science and MDPI
- Research publications by government approved associations and societies
Product mapping means the process of mapping the list of products that a key player contributes to the market as well as estimating the revenue of those products in order to define the Global Company share analysis of the respective Global Company in global, regional, and country level markets.
DATA PRE-PROCESSING
The term "data pre-processing" refers to the collection of procedures and methods used to clean, modify, and make ready for analysis the raw data gathered during research and data collection. The completion of this phase is necessary to guarantee that the data are reliable, consistent, and appropriate for statistical analysis and other data-driven tasks. The data pre-processing ensures that the information gathered from research and data collection is comparable and expressed in standard units, by the integration of missing data pointers and algorithmic approaches.
MODELING AND FORECASTING
The process of developing mathematical, statistical, or computational representations of real-world occurrences or relationships is known as modelling. These models are intended to replicate and explain market interactions, interdependence, and dynamics. These models are used by Uniprism Market Research to acquire a better knowledge of numerous market characteristics such as customer preferences, pricing elasticity, competition dynamics, and more. Depending on the individual study aims, many types of models are utilized, such as regression models, econometric models, decision tree models, and machine learning models.
Forecasting is the process of predicting future market conditions, trends, and occurrences using past data and models. Forecasting is used by Uniprism Market Research to estimate future sales, demand for products or services, market growth, and other important performance metrics. Forecasting accurately can assist organizations in making educated decisions about resource allocation, pricing, inventory management, and marketing tactics.
We create standardized bottom-up or top-down models that scale by leveraging data science and machine learning technology. All our market models consider the unique market characteristics of each country. Forecasting is based on major market indicators and a combination of traditional methodologies, such as exponential smoothing, time series analysis, regression analysis, and more modern techniques such as machine learning algorithms are all forecasting methodologies. The method chosen is determined on the nature of the data and the specific forecasting aims.
QUALITY ASSURANCE AND OUTPUT
Quality assurance and output involves the process of validation, adjustments, further publications of key market indicators. Extensive plausibility and consistency tests are performed on derived time series to ensure the high degree of quality of our market analysis. This quality assurance procedure also includes rigorous inspection, validation, and editing by an experienced management team to assure the dependability of the published data.